Interpersonal Da'wah Communication: The Role of Empathy and Exemplary in Shaping Congregational Perceptions

Abstract

on empathy and role modeling, in shaping the perceptions of congregants. Interpersonal da’wah is considered an essential approach for Islamic preachers (da’i) to build closeness, trust, and effective spiritual influence. Despite its importance, limited research has systematically examined how empathy and exemplary behavior influence congregational responses. This study employs a qualitative descriptive design using interviews and observations with selected congregants and preachers in an Islamic higher education environment. Data were analyzed through thematic analysis to identify recurring patterns and meanings. The results reveal that empathy significantly enhances emotional bonds and mutual understanding, while role modeling strengthens credibility and fosters behavioral imitation among congregants. The findings also indicate that da’i who integrate empathy with consistent exemplary conduct are perceived as more trustworthy, persuasive, and effective in conveying religious messages. This research contributes to the development of communication strategies in da’wah studies by highlighting the integration of interpersonal skills and moral practice. The study suggests that future research should examine digital contexts of da’wah communication and include.