Adaptive Communication Strategies and Strengthening Social Resilience as a Response to the Dynamics of Uncertainty in the Modern Era

Abstract

The dynamics of uncertainty arising from disasters, pandemics, and digital transformation pose serious challenges for communities in maintaining social cohesion and collective resilience. This study aims to analyze adaptive communication strategies and efforts to strengthen social resilience in response to various forms of uncertainty in the modern era. The research method used was a literature review, examining 20 relevant scientific articles published in the past five years. Data was collected through a search of academic literature from reputable journals and analyzed qualitatively using a thematic approach to identify communication strategy patterns and their impact on social resilience.

The results indicate that adaptive communication based on community participation, the use of digital media, the integration of local wisdom, and two-way interaction play a crucial role in strengthening community resilience. These findings confirm that communication strategies serve not only as a means of conveying information but also as a strategic instrument for building trust, strengthening social solidarity, maintaining economic sustainability, and enhancing crisis preparedness. Thus, this study emphasizes the importance of developing responsive, inclusive, and sustainable adaptive communication strategies as a foundation for strengthening social resilience amidst the complex uncertainties of the modern era